jlr portland tech centre artist impression 201113

Jaguar Land Rover Announces Plans To Work With Intel To Deliver Next Generation In-Vehicle Technologies

jlr portland tech centre artist impression 201113



  • Collaboration with Intel enhances Jaguar Land Rover’s research into future vehicle infotainment
  • Jaguar Land Rover to further strengthen its technology focus with new R&D centre in Portland, Oregon
  • The new centre has been located to enhance collaboration on research and product development with Intel and other leading IT businesses


Whitley, UK – Jaguar Land Rover will enhance its research and product development on future vehicle infotainment technologies through a new collaboration with Intel and the opening of a new Technology R&D centre in Portland, Oregon.

Jaguar Land Rover’s new research facility on the West Coast will help lead the development of future vehicle infotainment systems and will be responsible for collaborative work with a number of technology partners. The location of the centre has been chosen for its proximity to the technology industry hubs in Silicon Valley and Seattle, where Jaguar Land Rover has been developing collaborative partnerships with the world’s leading IT businesses and creative and technical talent.


Jaguar Land Rover and Intel have already begun work on multiple levels across engineering, research and marketing as Jaguar Land Rover progresses its ambitions to deliver the best in-car infotainment experience. The close proximity of Jaguar Land Rover’s new research facility to Intel Labs is enabling a collaborative relationship on research projects. Multiple programs are underway to explore and develop next-generation digital vehicle prototypes with in-vehicle cockpit experiences that connect car, device and cloud. The insights gained from the research programs along with alignment on engineering efforts will speed development on new innovative in-vehicle experiences.  


Dr Wolfgang Ziebart, Jaguar Land Rover Engineering Director, said: “Our aim is to innovate and develop the ultimate user experience for our customers and by taking a collaborative approach with both technology start-ups and large organisations such as Intel, we will push the boundaries of future infotainment technology.


“Working with Intel will help both partners define and develop platforms and systems appropriate for premium global brands like Jaguar and Land Rover. This will ultimately develop unique and innovative technologies that will continue to drive the appeal of our products. Our research and the partnerships we are developing in the US will help us ensure our new products remain innovative and globally competitive.”


Elliot Garbus, vice president and general manager, Automotive Solutions Division, Intel Corporation, said: “Consumers expect their in-vehicle experiences to be an integrated part of their digitally connected lifestyle; this requires enhanced levels of connectivity and intelligence in the car. As part of our work with Jaguar Land Rover, we are exploring innovative ways to inform, entertain and assist drivers and passengers in a safe way; speeding development of unique experiences from the car to the cloud. Our goal is to accelerate opportunities for new types of in-vehicle services and applications in the Internet of Things.”


Creating the new technology centre in Portland and the collaborative partnerships it supports will accelerate the creation of the next generation of in-car technologies, features and software for future Jaguar and Land Rover models. The Portland facility will be Jaguar Land Rover’s first dedicated software R&D operation and will lead the optimisation for automotive applications of a range of new advanced technologies that are currently being developed on the West Coast.


The new ‘Open Software Technology Centre’ in Portland, which will open in 2014, will complement the established Jaguar Land Rover infotainment team based at the company’s product creation facility in Gaydon, UK. It will employ a team of around 30 infotainment specialists, including 16 highly experienced software engineers. Facilities will include a multimedia creative suite, innovation spaces, development laboratory and a six-bay vehicle workshop.


In the future, the Portland technology centre will also complement the long-term research projects that will be undertaken by the Jaguar Land Rover R&D team at the National Automotive Innovation Campus (NAIC) at the University of Warwick when it opens in 2016. These research projects include electrification, smart & connected cars and Human Machine Interface.


  • Jaguar Land Rover will invest circa £2.75bn in its products and facilities in the financial year to March 2014.
  • Jaguar Land Rover will invest £50m in a purpose built, £100m “National Automotive Innovation Campus” (NAIC) at WMG. This new 30,000 sq m facility will create a state-of-the-art Technology, Innovation and Education centre for Jaguar Land Rover and its key innovation partners to drive forward on all of the above technology themes and new ones as they emerge.
  • Jaguar Land Rover has ambitious plans for sustainable growth and profitability.
  • In 2012, Jaguar Land Rover sold 357,773 vehicles, up 30%
  • Jaguar Land Rover is one of the UK’s largest exporters by value (£11bn in 2011/2012 Fiscal Year) and generates in the region of 85% of its revenue from exports.
  • In the 12 months to 31 March 2013, Jaguar Land Rover generated profit before tax of £1.675bn with revenues of £15.8bn.  
  • Jaguar Land Rover has two engineering test facilities in the US:  a hot weather test facility in Phoenix, Arizona and cold weather test facility in International Falls, Minnesota.

Intel is a registered trademark of Intel Corporation in the United States and other countries.

For more information, please visit www.newsroom.jaguarlandrover.com or contact:

Ken McConomy, Head of Corporate Relations

M: +44 7714 725 236 E: kmcconom@jaguarlandrover.com” target=”_blank”>kmcconom@jaguarlandrover.com


Nick O’Donnell, Global Corporate PR Manager

M: + 44 (0) 7825 115951 E: nodonne2@jaguarlandrover.com


Nicola Rzeznik, Senior Communications Officer

T: + 44 (0) 2476 564 252 E: nrzeznik@jaguarlandrover.com


Source: JLR


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